lauantai 19. maaliskuuta 2016

Chapter 2: Week number 3, MRI-scan, Mazda marketing plan and other stuff

I missed Monday's lecture because i had MRI-pictures taken from my knee. Fingers crossed that I don't need another surgery. Athlete never sees healthy day expression is made for me unfortunately. It was pretty hard for me to stay put for 45 minutes in a tube where you can't move at all. I still made it!:D


MRI-scan

On Tuesday my team told me the topic of assignment from Mazda and it was super interesting BUT deadline in three days, come on! It is very nice that we have possibility to do co-operation with this kind of world wide companies. I really do appreciate it but it's only glimpses to real learning because everything has to be done in a rush. Assignment was to make an innovative marketing plan for new Mazda 2 car. We got it done by Tuesday and we were excited about our idea. Idea was to market it in radio. The place where people listens radio most, is in the car, morning on the way to work and the most listened radio station is Suomi Pop especially the show called Aamulypsy which is aired 6-10am. Our idea was to put Jaajo Linnonmaa to market it, because he is one of the host in this show and probably the funniest man in Finland. We also got couple of other ideas too, how to ease the car purchasing decision.


Mazda 2

We kept the presentation to Mazda people on Thursday and feedback session was great. We got positive feedback that our presentation was strict and natural, the points we showed them why to use our idea and for that we had counted the marketing budget roughly. We got negative feedback also because our idea wasn't the newest or the most innovative. All in all nice and interesting assignment but waaaaaay too short. Good thing was honest feedback session from Mazda people, the professionals from marketing field and next time we turn the criticism to win. I've always thought that criticism is the best feedback, because if you never get it, you don't get an honest opinion what needs improvement or what have to be done differently.




On Thursday we got another assignment from PCA scala-gym, which has focus on personal training and coaching training tailored for the companies. Presentation was held by Mika Järvinen who has actually lectured for us before. Very interesting speaker and rarely uses anything but his own voice. They have this fair day event coming at their gym and our task is to come up with marketing solutions how to get more followers on their social media channels and how to get participants to this fair event, using social media competitions and other stuff. Mika told that he is not very good, when it comes to social media stuff and I actually remember from last year's presentation when he showed their website... I'm glad that some improvement has happened because old site hmm.. Ascetic might be the best word haha. This kind of tasks where teams can actually see the outcome of their work, are the best. I think it's important to see outcome of our work and in my opinion teachers should trust us more because they have been amazed many times in this course what the teams have came up with.




On Thursday we had this freelancer video dude who held a presentation about videos. Purpose of the video, planning and manuscript are the key things. If you need video for something you should think the very purpose of it. Costs will be the financial resources which are available to use for the video and based on this it's possible to approach the video maker. He also told that it's important to ask from the video maker, how many repair times is included in the deal. This presentation was very useful because we haven't had this point of view at all that if we need video from someone else. In this course we have only made videos to somebody. Either way video business is growing and it's one of the most effective ways to market nowdays and in this course we have had glimpse to video world which have been very new to me.

On Sunday we are going on a cruise, so Sweden here we come!

See you on next week!

- Miikka

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