Week 5, take a comfortable position and enjoy this blog post!

Week 5 started on Monday with lecture about marketing in social media, again held by Anna Ikonen. First of all I have to thank the teachers for the timing of this lecture because as I told in my last post, we had this assignment from Lacybox to make a social media marketing campaign for them. In lecture we talked about what have to be taken in consideration when starting campaign in social media. What, when, where, who and how is the main guestions basically in every marketing campaign but when going online there are lots of other things to think about. It is a long process from customer's awareness of product to actually buying it and there's different kind of buying scenarios too. Couple of scenarios are webrooming vs showrooming. In webrooming customer searches information from internet and make the purchase in store but in showrooming customer checks the product in store and then makes the purchase online. I thought this through and I came up that I'm mixing of these two. Usually I search from the internet the best solution and then go to store to check it out and then I decide is it cheaper or easier to buy from internet or in store. In my work I hate customers who come to the store and takes my time for half an hour asking questions about something and then says: "Yeah i get it cheaper from online",  that's why I search the information first so i don't have to waste salesman valuable time more than I have to.

Process of making purchase

Anna also showed us examples what kind of things can impact on our minds when it comes to marketing in social media. Especially in videos or pictures you have to think for example coloring, effects, sounds, lenght, pictures, face impressions, texts and much more if you want to succeed and get wanted outcome in marketing campaign in social media. Our group took the lesson and we tried to think all of those things when we did the assignment for Lacybox. Anna also showed us some examples how effective videos can be and this one below I've checked couple of times more because it was absolutely great and I felt united and happy after that. Try also think the combination of all of the effects I mentioned before. By the way I actually didn't realize the lenght of it at all. Enjoy!

                            


On Friday we presented our social media marketing campaign to Lacybox and feedback was mostly positive and owner of Lacybox Lynn-Marie Sederlöf Airisto thought that she could use some of the material in her future Instagram posts. She also liked our humor in the posts. Our team got also little bit criticism because we had used so many pictures instead of using same pictures in different platforms. Sometimes simpler is better. That actually reminded me that in last weeks post I forgot to mention team Funking's idea to SSM which was great. Their idea was that distributors also collect the adverts away from households and recycle them. Effective, environmental, doable and most of all simple. I'm, so idealistic, some also might say sometimes ADHD, I usually got so many ideas right away that I forget that sometimes simple solution could be more effective than hundred ideas. All in all Lacybox assignment was thoughtful and we learned a lot from it.

As wise man once said

That reminded me that Anna gave us also task to analyse one of the quotes she gave us. I chose Wendy Piersall's ''Google only loves you when everyone else loves you first''. In my opinion there's something wrong in this quote. I understand that it means basically that how popular you are in social media channels, how active you are in social media and how much followers you have there, the higher you get in Google. BUT something is forgotten... It's $$$ money $$$, you can buy your place in google if you have enough money. Based on this I made up my own quote '' Money rules the world if you let it ''. Somebody else might have made something similar but either way something to think about.

Right on

Friday's second lecture we got to the point that everyone had waited, presenting the promotion videos which all teams made for Superpark. WOW was the reaction after seen all of them. I really loved the different ankles and stories that teams had came up with. Got to give little bit respect to other teams, I've checked Funking team's and DigiInspiration team's videos again couple of times because I really liked them. But got to stand our team's ground I think that our team's video is supercool too and our ankle was to shoot it for (local) sport clubs and that's why we had our football jerseys on. Our second point was that Superpark should widen their target group because all of our team members are over 20 years old and Superpark's target group is 9-16 years old and we had so much fun there. They could advertise it more like an sport event than fun day at the park because sporty lifestyle is on the surface at the moment. So without further ado, below is our video, ENJOY!

Yours sincerely,

Miikka

Week number 4: SSM and going crazy in Superpark

On Monday we presented our ideas to SSM (Suomen suoramainonta). Like I told in the last post our task was come up with a solution(s) what else distributors can do than distribute adverts and how SSM can improve their marketing in social media. Our idea to them was that they should create a website where is possible to customer put help needed for example cutting lawn, cleaning, snow work or babysit. Then worker can take the jobs from the website. Point was that those are pretty easy skills that most of the distributors can do. When the job is done, customer confirm it, gives feedback to worker and worker gets paid. Check out Handy.com so you might get the idea better. Other point was that in today's economic situation it is so difficult to get any kind of job without experience and this is good way for younger people to get that. This kind of thing also gives good picture and respect for company also because youths are Finland's future. Our point was also that our solution creates value for every part of it for example job experience for younger people, respect and visibility for SSM and of course for customer that somebody helps them with tasks they don't have time to do. We also encouraged SSM to be more active in social media and if they want to reach young people they must speak their "language". Group Fantastic four had taken this idea little bit further and they made an example of the website and how it should look. Well done again!!

Feedback from SSM representatives was only positive and they liked our idea very much because of our viewpoint of young people and how they should be treated. Ilkka also gave us positive feedback about presentations marketing style. All in all SSM representatives were wondering on and on how they are impressed what every group had came up with. Anna also told that they needed convincing to come co-operate with us. Shame on them!! I'm pretty sure that they are thinking differently now and hope they realize to apply projects like this more often because we are the future's working force and we know how our generation thinks

On Wednesday we went to check out the Superpark and shoot some video material for our promotion video to them. WHAT A PLACE IT WAS! We literally went crazy there, we were like kids again. We had such a good time there playing football, floorball, baseball, basketball etc. And we got pretty good material for the video too, you'll see! At the end of the day we were exhausted and we didn't realize it until we left there. What a great way to do sports. We would definitely recommend this place to everyone because you don't even realize how much you get exercise there. For the most people (like myself), I hate just to go jogging, I need something else there, that's probably why I play football;D just kidding football is the greatest sport ever! But Superpark is another solution for people who needs something else there.

Yeah we had our football jerseys on in Superpark for a reason

On Friday I missed the bus and i missed the first 15 minutes of presentation that Lynn-Marie Sederlöf gave us. I catched up pretty fast and we actually got our fourth assignment. When I heard what was it I was little bit disappointed to be honest. Task is to make marketing campaign for subscribe webpage Lacybox. It includes land page designing, Facebook posting, Instagram posting, okay at this point it doesn't sound so bad, wait when you hear what the product is...:D WOMEN'S UNDERWEAR and our group should target the campaign to hen parties. Okay i'm not afraid of women's underwear I've seen them before but I really don't know how to advertise them or how to advertise hen parties. But when I taught this through it actually doesn't sound so bad because i'm willing to improve myself all the time and I really hate if I suck at something, so i'm gonna take this as self development and we will nail this campaign.

This is how i would describe this task: Even though it seems to be hard, it's still possible

Yeah thank you for reading, see you on next week!